This button design tied in Laury McCullough's Dead Boot Chili showmanship team to helping raise cancer awareness at the Ladies State Chili Championship of Texas. The Dead Boot Chili team from Austin, TX, raised $1001 that went to the Susan G. Komen foundation. "It's always fun at the end of the day watching all the people wandering around sporting our buttons," Laury said. The buttons have become collectors' items and people come to the event eager to add the current button to their collection.